Top 5 improvements of PrintShop Mail

The world was introduced to PrintShop Mail through Atlas way back when and when Objectif Lune got its hands on it, not much changed besides a few tweaks and jiggles because it was a solid solution that worked great for print shops and organizations that needed an easy VDP solution.

That was when print had a majority share of the way communications was being driven. Today, in 2015, digital is making waves in a big way and PrintShop Mail Connect was designed to get users ready for digital. Like my boyfriend says, ‘you can’t be too prepared’. So, whether you are a current PrintShop Mail user or thinking of investing in one, here are some great PrintShop Mail Connect features that make it super easy to use for both print and digital output.

Familiar designer

For the first time PrintShop Mail Connect, PlanetPress Connect, and PReS Connect all have the same designer. And they were all based off the original PrintShop Mail one because of its simplicity. But just ripping off the old designer wouldn’t have satisfied the R&D team, they wanted to make the easiest to use one yet and that’s why they used Microsoft Word as inspiration. And why not? We all know it; so yay to fast learning curves.

Point-and-click method of creating variable images

Advanced features are made simple in this release but since I’m a marketing geek, I will speak about one feature in particular. The era of mass mailings is over. Even just ‘personalizing’ by name is also not cutting it, so deep personalisation is what’s expected. And what better way than adding eye catching images that are attractive? Although PrintShop Mail does variable images now instead of using expressions, dialogs in PrintShop Mail Connect make it even easier to customize communications for every customer.

Style and master pages

I think the greatest thing about how the R&D team built the OL Connect generation of products is the reusability aspect of it. There are a few elements that make designing a document easy and the use of style and master pages is one of them. You would only use this for print outputs but the idea of creating reusable letterhead-like pages that can be added to either the first, middle or end page will save so much time.

On demand print finishing

Many argue that this is actually the best thing to happen in this release of PrintShop Mail because you will only need to create one template no matter how many output options you may have to configure – and though this may be right, what I love about PrintShop Mail Connect is the next point: Use of web content.

Use of web content

Why is this so cool? Now that PrintShop Mail’s underlying architecture is HTML/CSS/JavaScript, retrieving web content from a content management system is possible. From a girl that has done her fair share of email marketing, let me tell you, making revisions in HTML isn’t my idea of fun. So when I learned about this possibility, I was quite excited. This means only the designer needs to cope with the HTML code and when I need to make revisions to the text, I do not have to accidently make changes to the code or mix up the order of the text.

Five improvements for our existing users was all I chose to highlight in this article. But digital output, the addition of OMR codes, options of AFP and more were added to the newest release of PrintShop Mail. You can read more about PrintShop Mail Connect on the website or by downloading the release notes.