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Going digital: everybody’s talking about it. For some people, it’s a no-brainer and has been reality for a number of years. Others are still struggling to digitize their business procedures. Any way you look at it, the future is digital. But making the switch is complicated. Here are some first steps that will make it easier for you to go digital. > Read More
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A tremendous amount of information is sent to consumers every day, and companies are forced to differentiate themselves to stand out from the crowd. Based on the 2015 Email Marketing Metrics Benchmark Study by Silverpop, transactional messages continue to generate much higher customer engagement than broadcast email. > Read More
It’s been a while since I contributed anything to this blog. Reason is, I’ve been busy working on OL’s next generation of products. > Read More
I found Charlie Haight on LinkedIn in our PlanetPress user group. Subtle comments about his experiences with PlanetPress caught my attention. > Read More
