What’s the best strategy for communicating with customers these days? That is the big question many companies are facing, regardless of their industry. Business communications in recent years have been conducted through multiple channels. Some people defend the rise of digital while others decry the death of paper. But why favour one over the other? Several studies show that the smartest choice is a balance between the two. Paper and digital communications are meant to coexist. Read on for the proof.> Read More
With the huge number of business and consumer emails sent every day, promotional emails must stand out in terms of their creativity. Yet it’s a bit different for transactional communications. They have the significant advantage of already attracting the recipient’s attention. But that’s not a reason to neglect transactional emails. On the contrary, it’s a great opportunity to build a strong relationship with your customers. > Read More
Do you dream of flexibility when communicating with your customers? Are your organization’s systems too inflexible, keeping you from using all the data you need to provide superior service to your customers? Consumers have high expectations and demand personalized, relevant communications.
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Rêvez-vous de souplesse lorsque vous communiquez avec vos clients? Les systèmes de votre organisation sont- ils trop rigides, vous empêchant d’utiliser toutes les données dont vous auriez besoin pour offrir un service hors-norme à vos clients? Les attentes des consommateurs sont élevées et ces derniers exercent une forte pression pour obtenir des communications personnalisées et pertinentes.> Read More
The world was introduced to PrintShop Mail through Atlas way back when and when Objectif Lune got its hands on it, not much changed besides a few tweeks and jiggles because it was a solid solution that worked great for print shops and organizations that needed an easy VDP solution.> Read More
Three weeks ago, we had the most awesome party to celebrate our 20th anniversary happening this year and the launch of our new products. The #OL20Party was an awesome success and the best part of it was, everything was running on PlanetPress products. Well,…> Read More
Uh-oh. Here it comes. I knew it was coming. This lumbering monster. It arrives through the door quietly but by golly is it in the room now, snarling, bristling fur and staring straight at me. Normally I am fully armed with my PlanetPress armoury,…> Read More
Just like Spiderman, I’ve been bitten by a creature which gave me super powers. This 512 arms spider is PlanetPress Suite (I believe the latin name is PlanetPressus Incrediblus). With great power comes great responsibility, as someone’s uncle once said, so this New Year’s…> Read More
