Customer experience is going through a transformation. Whether it’s purchasing online, looking for information or contacting customer service, customers want better service. They also expect the option of a digital experience and if they don’t receive it, they will simply go elsewhere. Discover how you could provide a better digital customer experience !> Read More
With the huge number of business and consumer emails sent every day, promotional emails must stand out in terms of their creativity. Yet it’s a bit different for transactional communications. They have the significant advantage of already attracting the recipient’s attention. But that’s not a reason to neglect transactional emails. On the contrary, it’s a great opportunity to build a strong relationship with your customers. > Read More
Entrevue avec Charles Boulanger, Directeur des ventes Canada, et Maria Morante vice-présidente des opérations. Tous deux gèrent au quotidien les opportunités et les prospects provenant de nos différents bureaux de ventes partout dans le monde. Ils nous expliquent comment Objectif Lune harmonisé et automatisé ses processus de soumissions il y a plusieurs années. Un bel exemple du passage au numérique pour notre entreprise!> Read More
Interview with Charles Boulanger, Executive Sales Director (Canada), and Maria Morante, Vice President of Operations. On a daily basis, Charles and Maria manage opportunities and prospects from our different sales offices around the world. They explain how Objectif Lune streamlined and automated its bid process several years ago. A great example of digital transformation at Objectif Lune!> Read More
It has been a busy new year for Creating New Ways. We would like to take advantage of the holiday season to thank our readers as well as all of our contributors! And to highlight the hottest topic of this year: the digital transformation!> Read More
In order to deliver a great customer experience organizations have to digitally transform themselves. What we don’t often talk about is how all this leads to changes within an organization. Changes can include new technology being introduced, new ways of working, or changes in how an organization is structured. Let’s think about why the structure of an organization is necessary to change in order to drive and sustain superior customer experiences.> Read More
Interview with Isabelle Descarries, Vice-President of Human Resources, and Philippe Fontan, Technical Product Manager at Objectif Lune. Isabelle and Philippe explain how they use OL Connect to safely and securely automate sensitive communications for employees. Outcome: Significant time savings and guaranteed personalization. > Read More
Like many of today's businesses, Objectif Lune was founded before the digital era. Fast forward 20 years and we're using a host of systems, including systems we used from the start. Over the years, we introduced other systems and digital processes. As a result, we work in an environment in which the software, equipment and processes are not always compatible with one another. Many of our customers were facing the same situation, and the problem became fully apparent at OL when it came time to develop the e-commerce side of our business...> Read More
16 / 11 / 2017
BY Marina
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Immediate benefits of using an electronic method to invoice clients (reduction of costs and increased operational efficiencies) are pretty obvious. However, not all businesses have adopted eBilling and eInvoicing and those that have, may not be using it to its full potential. So let’s consider what eBills means for businesses long term and how it affects the customer experience. > Read More
In the past few years, it has been observed that the digital transformation of banks is falling behind. In 2017, the situation has improved considerably, but the fact remains that only a third of banks have completed their digital transformation. Find out why banks are procrastinating in going digital!> Read More
