Tag Archive: CCM

Démontrer les avantages d’un logiciel de Gestion des communications clients (CCM) : comment convaincre les cadres supérieurs

8 / 11 / 2016 BY

En tant que responsable des TI ou du Marketing, vous connaissez certainement la valeur d’un logiciel de Gestion des communications clients (CCM) quand il s’agit d’offrir une meilleure expérience à vos clients. Cela dit, vous n’êtes pas toujours en mesure d’approuver les investissements nécessaires. Vous devez persuader vos supérieurs, et pour cela, voici quelques suggestions.> Read More

Making the business case for Customer Communications Management (CCM) software: how to get buy-in from senior management

8 / 11 / 2016 BY

As a business leader in IT or Marketing, you certainly know the value of Customer Communications Management Software (CCM) in improving your customers’ experience. Although you are usually the one identifying the need for improved customer communications and related processes, you are not always in a position to approve the investment. You have to bring your senior management on board, and in doing so here are some things to keep in mind. > Read More

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