SMBs faced with specific software needs
Among small and medium-size businesses in the United States, half of software services are paid for as a subscription. Email and accounting/finance software are the most common apps to which they subscribe. SMBs are primarily focused on improving their efficiency and productivity.
Against a backdrop of digital transformation, it’s not surprising that even small and medium-size enterprises are rethinking their processes and trying to bring in more efficient software solutions. It’s not easy to change systems or learn to use new software. The software has to be adapted to the specific needs of SMBs. In fact, 25% of the companies surveyed by Paradoxes said that the initial experience is confusing and that there are too many features.
The logic is that SMBs have a different set of circumstances than large businesses. Their needs, budgets, infrastructure and operations are very different. This is reflected in their software needs and the types of things they want to do with it. Knowing these differences and their expectations makes it possible to better target the solutions developed for SMBs.
Software needs of SMBs: autonomy and personalization
Small and medium-size businesses often differ from large companies in terms of their internal operations: their processes are not yet fully automated and they have to consider their resources when making technological choices. Although they have some needs that are similar to those of larger enterprises, they have a smaller budget and fewer employees to do the work. Testing and implementing new software while ensuring that daily tasks are being done properly can pose a significant challenge.
When they decide to go ahead, here’s what SMBs expect from a software package:
- A pleasant user experience that is intuitive and helps them adapt to the changes.
- Some level of personalization to more adequately reflect their reality and their needs.
- Potential for autonomy: Since SMBs don’t necessarily have a dedicated technical department, they want autonomy in managing their software. At the same time, the coding requirements shouldn’t be too advanced.
- An affordable price with a quick return on investment.
- Considerable flexibility to be able to adapt to future potential growth. For example, being able to easily add several software users without having to spend too much money or rely on a consultant.
- Easy access to information: This means choosing a solution that simplifies, rather than complicates, their daily tasks.
A move to Software as a Solution and the cloud
To meet all of their expectations, SMBs are now turning to other technological models. Instead of buying software licenses, they are particularly fond of the Software as a Service (SaaS) model and the cloud.
Furthermore, according to a 2017 study by App Help, forecasts predict a 74% market penetration by SaaS in the United States. US SMBs apparently use an average of six cloud-based services on a regular basis. Indeed, these software solutions have a number of benefits for small and medium-size businesses: no more licenses, no installation or maintenance, and a bill that reflects the number of actual users. By paying through subscription, SMBs don’t need to spend a large amount right away and can spread their payments over time.
Do you want to review your technical and software needs? Our advisors can certainly help you choose a solution that is suited to your industry and will help you step up a gear in your digital transformation! Ask our experts for a free consultation.