Don’t do away with paper—optimize your processes!
Businesses are still doing a fair number of mail-outs these days, despite having gone through a digital transformation. Customers have digital expectations but still like getting direct mail: according to an analysis by the Direct Marketing Association, the response rate for direct mail is 10 to 30 times higher than that of digital!
So it’s important for businesses to offer a variety of media, both digital and paper. In order for companies to maintain attractive and viable multichannel communications, it is critical that they optimize their paper processes.
Here are a few suggestions to optimize your outbound mail processes.
3 tips to optimize your outbound mail processes
- Automate repetitive tasks: It will help reduce manual handling of paper by your staff and, in turn, avoid handling errors. As an example, you can automate the printing of recurring documents, or even the insertion of mail. Guaranteed time savings!
- Reduce paper handling costs: Optimizing your processes sometimes requires a few changes. Since your customers still like paper, it may be wise to reflect on which documents need to be printed and those that could be digitized. For documents that require printing, this is the time to restructure your mail items by decreasing the number of pages to be printed. This will lighten your outbound mail. You can also use a third-party solution to clean up your databases and avoid postal returns. Lastly, opt for mail sorting by region, for example, and centralize your printouts to take advantage of mail rebates. Great savings within reach!
- Outsource your print jobs: It’s something to think about. Does your in-house mail department have the appropriate tools and resources to ensure efficient and fast mail operations? If you have substantial printing and mailing requirements, you could entrust a print service provider with such jobs. Print service providers have high-quality equipment and dedicated staff. It would allow you to save on materials and on the cost of maintaining your machines. There’s no need to invest in sophisticated equipment and you may even benefit from volume discounts from your supplier!
Are you ready to go with one of these three solutions to optimize your outbound mail? We can help you through the steps! Feel free to visit our website to find out more about our solutions.