Digital transformation: systems as a differentiator

Companies rely on tools and technologies in carrying out their business. But system implementation is yet another way in which conventional and born-digital companies differ. Their circumstances are quite different and each needs to take all the parameters into consideration in their digital transformation. Here are some key points that divide the two in terms of tools and systems.

Digital companies: fully compatible digital tools

Born-digital companies were able to set up fully digital processes and systems right from the start. So all of their tools are compatible, making interactions between the different systems, and even different departments, easier.

For instance, they use CRMs for their databases and ERPs to manage their finances, projects, sales, stocks, and so forth. They also use digital tools for their external communications, through e-commerce, web portals, Cloud storage solutions, etc. They can also automate many tasks to avoid human intervention.

The advantage of all these digital tools is that they provide access to huge amounts of data. So companies can collect plenty of information, as well as use and analyze it efficiently.

Conventional companies: giving up paper processes

While conventional companies still use paper and manual processes, they already have one foot in the digital world. Most adopted CRMs and ERPs as the tools entered the market. But they still have to deal with their legacy systems, which would be too complicated or expensive to replace completely. So their tools don’t always mesh with one another. Bottom line: they have digital tools, but the tools are increasing and so is the data.

Nonetheless, conventional companies are well on their way to digital transformation. According to Aberdeen, companies that have already implemented ERPs and EIMs are twice as likely to go digital. A switch to digital can also help them with data collection, which facilitates internal processes: in fact, 64% of businesses that have ERP or EIM software are able to capture and digitize paper documents.

Little by little, conventional companies are leaving behind their paper processes for automated ones. There are intermediate solutions available so that businesses don’t have to totally change their existing systems. For example, our solutions act as a middleware so that the various systems can communicate with one another. And the changes can be made at the company’s pace!

Objectif Lune has the tools to help you through your digital transformation, no matter what stage you’re at. We can facilitate interactions between your various systems, without changing all your currents systems. Is this of interest to you? Feel free to talk to one of our advisors about your digital goals!

7 differences betweent digital and traditional businesses