Author Archives for Mark Thing

Mark Thing

Mark Thing

Loves long walks on the beach and sunsets.

Why are banks turning to personalized customer communications?

8 April, 2013 10:21 am

Like most industries, the financial sector is undergoing a rapid evolution in terms of customer interaction. In the age of globalization and increased customer choice, financial firms are finding it more important than ever to reach out to customers over their favorite channels and…> Read More

How workflow automation can help you get the most from your employees

3 April, 2013 9:39 am

Even in ideal circumstances, managing your business is no easy task. Throw in the common (and often unavoidable) pitfalls of the business world – interruptions, human errors, miscommunications and so on – and running a successful company becomes seemingly impossible. Knowing this, executives do their…> Read More

Why claims of print marketing’s demise have been exaggerated

27 March, 2013 9:47 am

image source: When Mark Twain got wind of a newspaper story suggesting he had died, the author famously replied, “The report of my death was an exaggeration.” A similar occurrence is taking place with print-based promotions: Online marketers are trumpeting the demise of…> Read More

Wising up to transpromotional marketing

25 March, 2013 10:16 am

For years, transaction documents were a missed opportunity for the vast majority of companies. Businesses would send bills, invoices, receipts and the like to their customers and leave it at that – leaving a huge opportunity on the table. In the last few years, however,…> Read More