Author Archives for Mark Thing

Mark Thing

Mark Thing

Loves long walks on the beach and sunsets.

Branding documents: working with legacy systems

3 June, 2013 2:07 pm

Every time you send a document to a client, you have the perfect opportunity to promote your brand and call attention to your services and features. Unfortunately, too many businesses skip this step and send out bland, boring documents to their customers. But why?…> Read More

Generational business document series: Seniors

28 May, 2013 1:50 pm

When marketers and executives talk about increasing market share and retention, they are typically referring to adding younger customers, as this group is most likely to help them build a strong foundation for years to come. While this is an important way of looking…> Read More

Generational business documents series: Millennials

17 May, 2013 12:48 pm

Sending generic business documents to your customers is always a risky endeavor, as an overly bland, impersonal or valueless letter or invoice can easily turn a satisfied customer into an unhappy one. Because of this, shrewd companies make sure to send carefully tailored messages…> Read More

How to make your marketing resonate

10 May, 2013 11:55 am

If you’ve ever been forced to sit through an advertisement that has nothing to do with you or your lifestyle, you know exactly how the average consumer feels most of the time. No one likes to have their time wasted, and misdirected or over-generalized marketing is exactly…> Read More

The secret to better conversion and response rates

2 May, 2013 3:14 pm

It’s not difficult to understand why personalized, feature-rich promotional and transactional documents are so much more effective than their boilerplate peers – they make customers feel more engaged and help increase loyalty. Few business people would argue with any of this, but regardless, many…> Read More

Beautiful documents can come from your legacy systems

30 April, 2013 11:15 am

We’ve all had the experience of receiving a piece of marketing or an invoice that had little to be desired. Poor formatting, unattractive design, out-dated graphics – these are all hallmarks of inferior business documents. It’s easy to assume that these aesthetic shortcomings won’t…> Read More

Cross-media: yay or nay?

23 April, 2013 10:36 am

Many marketers initially believed that the internet would replace traditional promotional channels, but in the last few years, the majority have discovered that the web is best when it supplements classic methods instead of supplanting them. Direct mail has many advantages over online advertising…> Read More

Understanding the response device

16 April, 2013 9:54 am

When marketers say that direct mail has many advantages over email marketing, as many of them do, they often refer to the response device. Although it rarely gets invoked outside of the marketing world, the response device is an incredibly powerful business tool and one…> Read More

Simplify your supply chain

11 April, 2013 10:13 am

Any company that deals with the supply chain knows that it can easily become a fearsome foe. These businesses typically receive a blizzard of documents on a daily basis, which can make staying organized and punctual nearly impossible. However, instead of throwing up the…> Read More