Author Archives for Mark Thing

Mark Thing

Mark Thing

Loves long walks on the beach and sunsets.

Printers: is automation right for you?

26 September, 2013 2:49 pm

Like many sectors, the printing industry is going through a transition. Business technologies within this field are changing, as are the demands that clients make of print companies. Printers need to be ready for these currently-occurring and still-to-come trends and seamlessly adapt to them…> Read More

The changing role of direct mail marketing

4 September, 2013 3:48 pm

With the temperature changing, it’s hard for us not to think of autumn and change. Gone were the days of sunlight until 9pm, t-shirts and shorts, and  everything good about summer. *Sigh* Change is all around us and technology is aiding with how fast…> Read More

Quality over quantity with direct mail marketing

30 August, 2013 10:32 am

The rapid rise of email marketing and social networks has had a paradoxical effect on the entire field of marketing and customer relations. On the one hand, it has made it easier than ever for companies to reach and engage their customers. A few…> Read More

2 ways to avoid the fate of the unopened email

27 August, 2013 1:17 pm

Many businesses believe that communicating with their customers and clients through email is ideal because it allows them to quickly send off thousands of identical messages with a few simple clicks. Purely from the standpoint of productivity, this seems like a huge boon – without…> Read More

Branding goes beyond your logo

22 August, 2013 4:08 pm

Every time you send a document to a client, you have the perfect opportunity to promote your brand and call attention to your services and features. Unfortunately, too many businesses skip this step and send out bland, boring documents to their customers. But why?…> Read More

Why business systems should be a focus

8 August, 2013 10:47 am

Ask 10 executives to tell you the most important aspect of a business and you’ll likely get 10 different answers. Customer relations, worker satisfaction, mission statement and marketing – these are all important elements that will likely be mentioned by many business leaders, but at…> Read More

Why colleges are turning to custom mailers

6 August, 2013 10:05 am

Universities around the U.S. are learning a lesson that many other organizations have already internalized: attractive, personalized documents have a much better chance of engaging and converting targets than bland, dime-a-dozen efforts. In the arena of higher education, this lesson is perhaps even more…> Read More

Put a positive spin on your invoices

1 August, 2013 11:32 am

Sending your customers invoices is both one of the most crucial aspects of your business and one of its most perilous. Nobody likes to receive a bill, which makes it easy for you to take a small misstep with the process and end up damaging…> Read More

How to maintain document compliance

26 July, 2013 1:58 pm

Compliance is a multifaceted topic, one that in its various forms is of massive importance to all businesses in all industries. Companies undertake efforts on a massive scale to remain in proper adherence to compliance laws – particularly those involving taxation and financial propriety.…> Read More

When push comes to shove: 2 push marketing tips

24 July, 2013 10:05 am

Everywhere you look, people are telling you that the newly empowered consumer is the engine that drives the marketplace. Shoppers now use social media to scour the internet for reviews and search engines to find exactly what they’re looking for. With these powerful tools…> Read More