Tag Archive: VDP

Put a positive spin on your invoices

1 / 8 / 2013 BY

Sending your customers invoices is both one of the most crucial aspects of your business and one of its most perilous. Nobody likes to receive a bill, which makes it easy for you to take a small misstep with the process and end up damaging…> Read More

A simple way to boost customer loyalty

11 / 7 / 2013 BY

Customers are the bread and butter for most companies, so it’s no surprise that businesses are always looking for ways to reach them more effectively. In the age of online marketing, this typically involves a single word: more. More blogs, more social media posts,…> Read More

Study: Customer service bests low prices

4 / 7 / 2013 BY

Many companies believe that when it comes down to it, price is the be-all end-all of commerce. In this sense, giving customers the best deals can become the single-minded quest of a business, sometimes at the expense of other – often equally important –…> Read More

Direct mail tips from the pros

2 / 7 / 2013 BY

Companies are always looking for new ways to engage their customers – social media interactions, branded videos and so forth – but sometimes the old way is the best way. This is especially the case with direct mail marketing – even as internet marketing…> Read More

Branding documents: working with legacy systems

3 / 6 / 2013 BY

Every time you send a document to a client, you have the perfect opportunity to promote your brand and call attention to your services and features. Unfortunately, too many businesses skip this step and send out bland, boring documents to their customers. But why?…> Read More

Generational business document series: Seniors

28 / 5 / 2013 BY

When marketers and executives talk about increasing market share and retention, they are typically referring to adding younger customers, as this group is most likely to help them build a strong foundation for years to come. While this is an important way of looking…> Read More

Generational business documents series: Millennials

17 / 5 / 2013 BY

Sending generic business documents to your customers is always a risky endeavor, as an overly bland, impersonal or valueless letter or invoice can easily turn a satisfied customer into an unhappy one. Because of this, shrewd companies make sure to send carefully tailored messages…> Read More

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