The B2B e-commerce market should reach $1.2 trillion by 2021 in the United States. It even appears set to surpass the B2C market by the year 2025. This is a trend companies must consider, especially in the logistics and shipping industry. But how will it impact their processes and business? How can they integrate the differences into their work methods? Here are a few of the key differences between B2B and B2C customers, and a few ideas on how to take them into account!> Read More
The internal mail service is often neglected because it is considered an expense —rather than a real asset.
Managing internal mail isn’t easy. Do you need a solution to help you optimize your mail, prove your efficiency and demonstrate your real added value? > Read More
Are you dreaming of establishing a unique relationship with your customers? Based on the 2015 Email Marketing Metrics Benchmark Study by Silverpop, transactional messages are eight times more likely to be opened than other types of communication. So don't miss this very special occasion to communicate with them.
Here are 5 ways of better connecting with your customers thanks to transactional communications.
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A tremendous amount of information is sent to consumers every day, and companies are forced to differentiate themselves to stand out from the crowd. Based on the 2015 Email Marketing Metrics Benchmark Study by Silverpop, transactional messages continue to generate much higher customer engagement than broadcast email. > Read More
