Tag Archive: Printshop Mail

VDP Rules

8 / 11 / 2013 BY

There are some pretty big and exciting changes going down here at OL. And lucky for me I was hired smack dab in the middle of them. It’s really great to be part of something so new and exciting so early on in my…> Read More

The changing role of direct mail marketing

4 / 9 / 2013 BY

With the temperature changing, it’s hard for us not to think of autumn and change. Gone were the days of sunlight until 9pm, t-shirts and shorts, and  everything good about summer. *Sigh* Change is all around us and technology is aiding with how fast…> Read More

2 ways to avoid the fate of the unopened email

27 / 8 / 2013 BY

Many businesses believe that communicating with their customers and clients through email is ideal because it allows them to quickly send off thousands of identical messages with a few simple clicks. Purely from the standpoint of productivity, this seems like a huge boon – without…> Read More

Why colleges are turning to custom mailers

6 / 8 / 2013 BY

Universities around the U.S. are learning a lesson that many other organizations have already internalized: attractive, personalized documents have a much better chance of engaging and converting targets than bland, dime-a-dozen efforts. In the arena of higher education, this lesson is perhaps even more…> Read More

Put a positive spin on your invoices

1 / 8 / 2013 BY

Sending your customers invoices is both one of the most crucial aspects of your business and one of its most perilous. Nobody likes to receive a bill, which makes it easy for you to take a small misstep with the process and end up damaging…> Read More

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