Tag Archive: Printing

The AFP Consortium to make strides in the world of printing

7 / 12 / 2017 BY

The AFP Consortium is an international group of professionals from across the print industry. It is designed to discuss standards and the architecture of printing technologies in order to offer enhancements that reflect current realities. Harald Weinhandl, Manager of Product Development, has represented Objectif Lune on the Consortium from the start, and he explained to us the importance of this type of collaboration for our industry.> Read More

Role of printing service providers in transition

28 / 9 / 2017 BY

The business of printing service provider is evolving rapidly. Customers’ needs are changing and digitizing, and printing service providers must adapt. Their customers are calling for more multichannel communications within a fairly short deadline. If deadlines tighten, there is no question that quality will be sacrificed.> Read More

Behind PrintShop Mail Connect

3 / 9 / 2015 BY

PrintShop Mail already was the easiest to use Variable Data Communications tool around. That’s what it’s best known for. So, when starting to work on a new concept that will allow for a single designer to create both commercial and transactional communications, PrintShop Mail was…> Read More

Top 5 improvements of PrintShop Mail

7 / 8 / 2015 BY

The world was introduced to PrintShop Mail through Atlas way back when and when Objectif Lune got its hands on it, not much changed besides a few tweeks and jiggles because it was a solid solution that worked great for print shops and organizations that needed an easy VDP solution.> Read More

PlanetPress for Work: Email trigger

29 / 5 / 2014 BY

So here I am, writing my very first article on the blog. This article is gonna be the first of a series that will be called “PlanetPress for work”. Because there’s gonna be more than one, hopefully. This is the result of sharing ideas…> Read More

Beautiful documents can come from your legacy systems

30 / 4 / 2013 BY

We’ve all had the experience of receiving a piece of marketing or an invoice that had little to be desired. Poor formatting, unattractive design, out-dated graphics – these are all hallmarks of inferior business documents. It’s easy to assume that these aesthetic shortcomings won’t…> Read More

Why claims of print marketing’s demise have been exaggerated

27 / 3 / 2013 BY

image source: http://www.hsi.com/Blog/bid/84864/ASHI-and-MEDIC-First-Aid-Instructor-Authorization-Cards When Mark Twain got wind of a newspaper story suggesting he had died, the author famously replied, “The report of my death was an exaggeration.” A similar occurrence is taking place with print-based promotions: Online marketers are trumpeting the demise of…> Read More

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