Tag Archive: Personalization

Why colleges are turning to custom mailers

6 / 8 / 2013 BY

Universities around the U.S. are learning a lesson that many other organizations have already internalized: attractive, personalized documents have a much better chance of engaging and converting targets than bland, dime-a-dozen efforts. In the arena of higher education, this lesson is perhaps even more…> Read More

Generational business document series: Seniors

28 / 5 / 2013 BY

When marketers and executives talk about increasing market share and retention, they are typically referring to adding younger customers, as this group is most likely to help them build a strong foundation for years to come. While this is an important way of looking…> Read More

Generational business documents series: Millennials

17 / 5 / 2013 BY

Sending generic business documents to your customers is always a risky endeavor, as an overly bland, impersonal or valueless letter or invoice can easily turn a satisfied customer into an unhappy one. Because of this, shrewd companies make sure to send carefully tailored messages…> Read More

The secret to better conversion and response rates

2 / 5 / 2013 BY

It’s not difficult to understand why personalized, feature-rich promotional and transactional documents are so much more effective than their boilerplate peers – they make customers feel more engaged and help increase loyalty. Few business people would argue with any of this, but regardless, many…> Read More

Understanding the response device

16 / 4 / 2013 BY

When marketers say that direct mail has many advantages over email marketing, as many of them do, they often refer to the response device. Although it rarely gets invoked outside of the marketing world, the response device is an incredibly powerful business tool and one…> Read More

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