Tag Archive: Personalization

My experience with variable data printing

8 / 6 / 2017 BY

Variable data printing can be easier. There are no doubt times when you’ve needed to improve the way you work, without knowing how or having a lot of time to think about it. This was exactly what happened to me when I had to manage variable data printing in the past. I’m going to share the solution I found with you, so that this issue won’t continue to torment you! > Read More

Know how to meet your clients’ personalization needs!

9 / 3 / 2017 BY

Over the last few years, have you seen all the articles passing over your newswires predicting the death of printing and the victory of digital marketing? With all the advances in advertising on the Web and social media, they will have you believe that direct mail is dead. However, many studies have started to prove the opposite this year. The future of promotional mailing campaigns depends on personalization. > Read More

Greeting cards, interactivity and automation

8 / 12 / 2016 BY

Have you already sent your greeting cards to your customers? The year 2016 is already drawing to a close. Last year, if you were already part of the great OL family, you’ve probably seen our happiness generator that gave you the opportunity to send cards to your relatives. We wanted to make something different, but most importantly, something more interactive. After all, that’s what Objectif Lune does best: improve customer communications and make them more interactive. Why not apply that to greeting cards?> Read More

Take the opportunity to connect with your customers!

28 / 6 / 2016 BY

Are you dreaming of establishing a unique relationship with your customers? Based on the 2015 Email Marketing Metrics Benchmark Study by Silverpop, transactional messages are eight times more likely to be opened than other types of communication. So don't miss this very special occasion to communicate with them. Here are 5 ways of better connecting with your customers thanks to transactional communications. > Read More

Providing a more relevant customer experience

18 / 2 / 2016 BY

Do you dream of flexibility when communicating with your customers? Are your organization’s systems too inflexible, keeping you from using all the data you need to provide superior service to your customers? Consumers have high expectations and demand personalized, relevant communications. > Read More

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