Tag Archive: Personalization

3 characteristics of millennial consumers

22 / 11 / 2018 BY

Nearly half of B2B buyers are millennials. That’s why it makes sense for businesses to adapt their processes and communication methods to this particular target. But how do you meet the needs of millennials? How do you communicate with them? We’ll help you figure it out!> Read More

E-commerce B2B and B2C: 5 key differences

15 / 11 / 2018 BY

The B2B e-commerce market should reach $1.2 trillion by 2021 in the United States. It even appears set to surpass the B2C market by the year 2025. This is a trend companies must consider, especially in the logistics and shipping industry. But how will it impact their processes and business? How can they integrate the differences into their work methods? Here are a few of the key differences between B2B and B2C customers, and a few ideas on how to take them into account!> Read More

Accounts receivable in the insurance industry

14 / 6 / 2018 BY

The insurance industry is thriving. So it is critical for insurance companies to maximize their chances of getting paid. Although the accounts receivable process may seem unimportant, insurers stand to gain a lot by improving their AR mechanisms. It’s time to focus on them and nurture the customer experience, especially in this age of digitization.> Read More

Why you should keep paper and digital communications

31 / 5 / 2018 BY

What’s the best strategy for communicating with customers these days? That is the big question many companies are facing, regardless of their industry. Business communications in recent years have been conducted through multiple channels. Some people defend the rise of digital while others decry the death of paper. But why favour one over the other? Several studies show that the smartest choice is a balance between the two. Paper and digital communications are meant to coexist. Read on for the proof.> Read More

Make your transactional communications even more powerful

1 / 2 / 2018 BY

With the huge number of business and consumer emails sent every day, promotional emails must stand out in terms of their creativity. Yet it’s a bit different for transactional communications. They have the significant advantage of already attracting the recipient’s attention. But that’s not a reason to neglect transactional emails. On the contrary, it’s a great opportunity to build a strong relationship with your customers. > Read More

Communicate with your employees as if they were your customers

30 / 11 / 2017 BY

Interview with Isabelle Descarries, Vice-President of Human Resources, and Philippe Fontan, Technical Product Manager at Objectif Lune. Isabelle and Philippe explain how they use OL Connect to safely and securely automate sensitive communications for employees. Outcome: Significant time savings and guaranteed personalization. > Read More

Direct Mail: How to increase the value of your printed materials

19 / 10 / 2017 BY

Direct mail may seem like an expensive option requiring a lot of work. But if you take a closer look, it could be well worth it! Consumers say they prefer direct mail to other types of advertising. This enthusiasm for paper-based communications is even greater when direct mail is personalized, and in some cases, the response rate doubles!> Read More

Role of printing service providers in transition

28 / 9 / 2017 BY

The business of printing service provider is evolving rapidly. Customers’ needs are changing and digitizing, and printing service providers must adapt. Their customers are calling for more multichannel communications within a fairly short deadline. If deadlines tighten, there is no question that quality will be sacrificed.> Read More

My experience with variable data printing

8 / 6 / 2017 BY

Variable data printing can be easier. There are no doubt times when you’ve needed to improve the way you work, without knowing how or having a lot of time to think about it. This was exactly what happened to me when I had to manage variable data printing in the past. I’m going to share the solution I found with you, so that this issue won’t continue to torment you! > Read More

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