Tag Archive: Marketing

Get the most out of your outbound mail

2 / 11 / 2017 BY

2017 is slowly coming to an end and you may already be thinking about your end-of-year customer communications. In order for your campaign to be successful, you must be well prepared! That's why we have put together a list for you with all of our articles, full of tips and tricks, to help you better organize your outgoing mail.> Read More

Know how to meet your clients’ personalization needs!

9 / 3 / 2017 BY

Over the last few years, have you seen all the articles passing over your newswires predicting the death of printing and the victory of digital marketing? With all the advances in advertising on the Web and social media, they will have you believe that direct mail is dead. However, many studies have started to prove the opposite this year. The future of promotional mailing campaigns depends on personalization. > Read More

Behind PrintShop Mail Connect

3 / 9 / 2015 BY

PrintShop Mail already was the easiest to use Variable Data Communications tool around. That’s what it’s best known for. So, when starting to work on a new concept that will allow for a single designer to create both commercial and transactional communications, PrintShop Mail was…> Read More

Top 5 improvements of PrintShop Mail

7 / 8 / 2015 BY

The world was introduced to PrintShop Mail through Atlas way back when and when Objectif Lune got its hands on it, not much changed besides a few tweeks and jiggles because it was a solid solution that worked great for print shops and organizations that needed an easy VDP solution.> Read More

Groupe LDL + PlanetPress = <3

25 / 6 / 2015 BY

Just recently, I saw how my marketing messages was just that. I got a chance to meet up with some customers and was blown away by the genuine, not-paid-for love for us and saw my marketing messages all come out in their interview.> Read More

VDP Rules

8 / 11 / 2013 BY

There are some pretty big and exciting changes going down here at OL. And lucky for me I was hired smack dab in the middle of them. It’s really great to be part of something so new and exciting so early on in my…> Read More

Welcome to Creating New Ways: your space

7 / 11 / 2013 BY

When I first started at Objectif Lune, the blog was non-existent. It was up to me and my partner in crime, Jean-Pierre, to forge the path for Creating New Ways. We had a noble goal: to showcase our employees, adorably dubbed as Lunies. We…> Read More

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