Tag Archive: Direct Marketing

The changing role of direct mail marketing

4 / 9 / 2013 BY

With the temperature changing, it’s hard for us not to think of autumn and change. Gone were the days of sunlight until 9pm, t-shirts and shorts, and  everything good about summer. *Sigh* Change is all around us and technology is aiding with how fast…> Read More

When push comes to shove: 2 push marketing tips

24 / 7 / 2013 BY

Everywhere you look, people are telling you that the newly empowered consumer is the engine that drives the marketplace. Shoppers now use social media to scour the internet for reviews and search engines to find exactly what they’re looking for. With these powerful tools…> Read More

A simple way to boost customer loyalty

11 / 7 / 2013 BY

Customers are the bread and butter for most companies, so it’s no surprise that businesses are always looking for ways to reach them more effectively. In the age of online marketing, this typically involves a single word: more. More blogs, more social media posts,…> Read More

Generational business document series: Seniors

28 / 5 / 2013 BY

When marketers and executives talk about increasing market share and retention, they are typically referring to adding younger customers, as this group is most likely to help them build a strong foundation for years to come. While this is an important way of looking…> Read More

How to make your marketing resonate

10 / 5 / 2013 BY

If you’ve ever been forced to sit through an advertisement that has nothing to do with you or your lifestyle, you know exactly how the average consumer feels most of the time. No one likes to have their time wasted, and misdirected or over-generalized marketing is exactly…> Read More

Understanding the response device

16 / 4 / 2013 BY

When marketers say that direct mail has many advantages over email marketing, as many of them do, they often refer to the response device. Although it rarely gets invoked outside of the marketing world, the response device is an incredibly powerful business tool and one…> Read More

Why claims of print marketing’s demise have been exaggerated

27 / 3 / 2013 BY

image source: http://www.hsi.com/Blog/bid/84864/ASHI-and-MEDIC-First-Aid-Instructor-Authorization-Cards When Mark Twain got wind of a newspaper story suggesting he had died, the author famously replied, “The report of my death was an exaggeration.” A similar occurrence is taking place with print-based promotions: Online marketers are trumpeting the demise of…> Read More

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