Tag Archive: Direct Mail

My experience with variable data printing

8 / 6 / 2017 BY

Variable data printing can be easier. There are no doubt times when you’ve needed to improve the way you work, without knowing how or having a lot of time to think about it. This was exactly what happened to me when I had to manage variable data printing in the past. I’m going to share the solution I found with you, so that this issue won’t continue to torment you! > Read More

Know how to meet your clients’ personalization needs!

9 / 3 / 2017 BY

Over the last few years, have you seen all the articles passing over your newswires predicting the death of printing and the victory of digital marketing? With all the advances in advertising on the Web and social media, they will have you believe that direct mail is dead. However, many studies have started to prove the opposite this year. The future of promotional mailing campaigns depends on personalization. > Read More

The changing role of direct mail marketing

4 / 9 / 2013 BY

With the temperature changing, it’s hard for us not to think of autumn and change. Gone were the days of sunlight until 9pm, t-shirts and shorts, and  everything good about summer. *Sigh* Change is all around us and technology is aiding with how fast…> Read More

Why colleges are turning to custom mailers

6 / 8 / 2013 BY

Universities around the U.S. are learning a lesson that many other organizations have already internalized: attractive, personalized documents have a much better chance of engaging and converting targets than bland, dime-a-dozen efforts. In the arena of higher education, this lesson is perhaps even more…> Read More

An easy way to save on postage costs

18 / 6 / 2013 BY

A few weeks ago, American residents and business owners were greeted by a familiar refrain: the U.S. Postal Service is considering yet another postage price hike. The news came only a few months after the organization’s last price increase in January, and had many…> Read More

Generational business document series: Seniors

28 / 5 / 2013 BY

When marketers and executives talk about increasing market share and retention, they are typically referring to adding younger customers, as this group is most likely to help them build a strong foundation for years to come. While this is an important way of looking…> Read More

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