Tag Archive: Direct Mail

Direct Mail: How to increase the value of your printed materials

19 / 10 / 2017 BY

Direct mail may seem like an expensive option requiring a lot of work. But if you take a closer look, it could be well worth it! Consumers say they prefer direct mail to other types of advertising. This enthusiasm for paper-based communications is even greater when direct mail is personalized, and in some cases, the response rate doubles!> Read More

Courrier direct: comment donner plus de valeur à vos pièces imprimées?

19 / 10 / 2017 BY

Imprimer vos communications clients peut vous sembler être un choix onéreux et qui demande beaucoup d’efforts. Mais si on y regarde de plus près, c’est une démarche qui peut en valoir la peine! Les consommateurs semblent préférer le courrier direct aux autres publicités. Cet engouement pour les communications papier s’accentue même lorsque le courrier direct est personnalisé, pouvant parfois doubler le taux de réponse!> Read More

Mon vécu avec l’impression de données variables

8 / 6 / 2017 BY

Vous connaissez sûrement cette situation : avoir besoin d’améliorer la manière d’effectuer une tâche, sans savoir comment, ni avoir le temps d’y réfléchir. C’est précisément ce qu’il m’est arrivé par le passé lorsque j’ai dû gérer l’impression de données variables. J’ai maintenant trouvé la solution, que je partage avec vous, pour que cette question ne vous taraude plus! > Read More

My experience with variable data printing

8 / 6 / 2017 BY

Variable data printing can be easier. There are no doubt times when you’ve needed to improve the way you work, without knowing how or having a lot of time to think about it. This was exactly what happened to me when I had to manage variable data printing in the past. I’m going to share the solution I found with you, so that this issue won’t continue to torment you! > Read More

Know how to meet your clients’ personalization needs!

9 / 3 / 2017 BY

Over the last few years, have you seen all the articles passing over your newswires predicting the death of printing and the victory of digital marketing? With all the advances in advertising on the Web and social media, they will have you believe that direct mail is dead. However, many studies have started to prove the opposite this year. The future of promotional mailing campaigns depends on personalization. > Read More

The changing role of direct mail marketing

4 / 9 / 2013 BY

With the temperature changing, it’s hard for us not to think of autumn and change. Gone were the days of sunlight until 9pm, t-shirts and shorts, and  everything good about summer. *Sigh* Change is all around us and technology is aiding with how fast…> Read More

Why colleges are turning to custom mailers

6 / 8 / 2013 BY

Universities around the U.S. are learning a lesson that many other organizations have already internalized: attractive, personalized documents have a much better chance of engaging and converting targets than bland, dime-a-dozen efforts. In the arena of higher education, this lesson is perhaps even more…> Read More