Tag Archive: Direct Mail

Don’t do away with paper—optimize your processes!

12 / 7 / 2018 BY

Businesses are still doing a fair number of mail-outs these days, despite having gone through a digital transformation. So it’s important for businesses to offer a variety of media, both digital and paper. In order for companies to maintain attractive and viable multichannel communications, it is critical that they optimize their paper processes. Here are a few suggestions to optimize your outbound mail processes.> Read More

Why you should keep paper and digital communications

31 / 5 / 2018 BY

What’s the best strategy for communicating with customers these days? That is the big question many companies are facing, regardless of their industry. Business communications in recent years have been conducted through multiple channels. Some people defend the rise of digital while others decry the death of paper. But why favour one over the other? Several studies show that the smartest choice is a balance between the two. Paper and digital communications are meant to coexist. Read on for the proof.> Read More

Courrier sortant : rentabilisez vos efforts avec nos conseils

2 / 11 / 2017 BY

2017 touche tout doucement à sa fin et vous pensez peut-être déjà à vos communications clients de fin d’année? Vous avez raison! Pour que l’envoi de vos courriers clients se passe au mieux, il faut être bien préparé. C’est pourquoi nous avons répertorié pour vous nos articles conseils pour vous aider à organiser au mieux vos courriers sortants.> Read More

Get the most out of your outbound mail

2 / 11 / 2017 BY

2017 is slowly coming to an end and you may already be thinking about your end-of-year customer communications. In order for your campaign to be successful, you must be well prepared! That's why we have put together a list for you with all of our articles, full of tips and tricks, to help you better organize your outgoing mail.> Read More

Direct Mail: How to increase the value of your printed materials

19 / 10 / 2017 BY

Direct mail may seem like an expensive option requiring a lot of work. But if you take a closer look, it could be well worth it! Consumers say they prefer direct mail to other types of advertising. This enthusiasm for paper-based communications is even greater when direct mail is personalized, and in some cases, the response rate doubles!> Read More

Courrier direct: comment donner plus de valeur à vos pièces imprimées?

19 / 10 / 2017 BY

Imprimer vos communications clients peut vous sembler être un choix onéreux et qui demande beaucoup d’efforts. Mais si on y regarde de plus près, c’est une démarche qui peut en valoir la peine! Les consommateurs semblent préférer le courrier direct aux autres publicités. Cet engouement pour les communications papier s’accentue même lorsque le courrier direct est personnalisé, pouvant parfois doubler le taux de réponse!> Read More

Mon vécu avec l’impression de données variables

8 / 6 / 2017 BY

Vous connaissez sûrement cette situation : avoir besoin d’améliorer la manière d’effectuer une tâche, sans savoir comment, ni avoir le temps d’y réfléchir. C’est précisément ce qu’il m’est arrivé par le passé lorsque j’ai dû gérer l’impression de données variables. J’ai maintenant trouvé la solution, que je partage avec vous, pour que cette question ne vous taraude plus! > Read More

My experience with variable data printing

8 / 6 / 2017 BY

Variable data printing can be easier. There are no doubt times when you’ve needed to improve the way you work, without knowing how or having a lot of time to think about it. This was exactly what happened to me when I had to manage variable data printing in the past. I’m going to share the solution I found with you, so that this issue won’t continue to torment you! > Read More

Know how to meet your clients’ personalization needs!

9 / 3 / 2017 BY

Over the last few years, have you seen all the articles passing over your newswires predicting the death of printing and the victory of digital marketing? With all the advances in advertising on the Web and social media, they will have you believe that direct mail is dead. However, many studies have started to prove the opposite this year. The future of promotional mailing campaigns depends on personalization. > Read More