Tag Archive: customer communication

Convert your customers to digital outbound mail

19 / 4 / 2018 BY

Digitizing your outbound mail requires that your customers participate. They have to be able to receive the mail and deal with it. For some of them, switching to digital mail may seem onerous, while others have many reservations when it comes to electronics. You have to dispel their false notions and show your customers the benefits. So discover how you can convince these customers who are resistant to digital outbound mail.> Read More

Digitizing your Customer Engagement

8 / 2 / 2018 BY

Customer experience is going through a transformation. Whether it’s purchasing online, looking for information or contacting customer service, customers want better service. They also expect the option of a digital experience and if they don’t receive it, they will simply go elsewhere. Discover how you could provide a better digital customer experience !> Read More

Make your transactional communications even more powerful

1 / 2 / 2018 BY

With the huge number of business and consumer emails sent every day, promotional emails must stand out in terms of their creativity. Yet it’s a bit different for transactional communications. They have the significant advantage of already attracting the recipient’s attention. But that’s not a reason to neglect transactional emails. On the contrary, it’s a great opportunity to build a strong relationship with your customers. > Read More

How Objectif Lune optimized its bidding process

18 / 1 / 2018 BY

Interview with Charles Boulanger, Executive Sales Director (Canada), and Maria Morante, Vice President of Operations. On a daily basis, Charles and Maria manage opportunities and prospects from our different sales offices around the world. They explain how Objectif Lune streamlined and automated its bid process several years ago. A great example of digital transformation at Objectif Lune!> Read More

Get the most out of your outbound mail

2 / 11 / 2017 BY

2017 is slowly coming to an end and you may already be thinking about your end-of-year customer communications. In order for your campaign to be successful, you must be well prepared! That's why we have put together a list for you with all of our articles, full of tips and tricks, to help you better organize your outgoing mail.> Read More

Direct Mail: How to increase the value of your printed materials

19 / 10 / 2017 BY

Direct mail may seem like an expensive option requiring a lot of work. But if you take a closer look, it could be well worth it! Consumers say they prefer direct mail to other types of advertising. This enthusiasm for paper-based communications is even greater when direct mail is personalized, and in some cases, the response rate doubles!> Read More

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