Tag Archive: communication

5 interesting reads about cross-media

24 / 4 / 2013 BY

After reading cross-media: yay or nay, you thought yay and wanted to learn more, here are 5 great articles to you get started. [header_line]1. 5 quick tips to build cross-media campaigns like an expert[/header_line] A 21 minute video taken at Dscoop6 conference in Orlando,…> Read More

Understanding the response device

16 / 4 / 2013 BY

When marketers say that direct mail has many advantages over email marketing, as many of them do, they often refer to the response device. Although it rarely gets invoked outside of the marketing world, the response device is an incredibly powerful business tool and one…> Read More

Wising up to transpromotional marketing

25 / 3 / 2013 BY

For years, transaction documents were a missed opportunity for the vast majority of companies. Businesses would send bills, invoices, receipts and the like to their customers and leave it at that – leaving a huge opportunity on the table. In the last few years, however,…> Read More

The first Christmas card

24 / 1 / 2013 BY

Original italien version: La stampa del primo biglietto di Natale At Christmas, thousands of people send and receive greeting cards every year. When and where were the first cards produced? The first New Year greeting card  was written by a German student for his…> Read More

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