Customer service is a great opportunity to develop your customers’ loyalty. Given that it requires less effort for a business to retain its existing customers than to find new ones, every opportunity to keep them is precious. But for your customers to want to continue doing business with your company, you must provide them with a pleasant shopping experience: from the delivery of your products to receipt of the invoice. So how can you provide better customer service in the field?> Read More
According to Accenture, consumers fall into one of four categories, in terms of their speed in adapting to the digital world. You have to be able to reach all of them. If not, a competitor will beat you to it. By switching to digital communications, here is how you can meet the needs of each type of customer.> Read More
Automating the accounts receivable processes within a company is becoming inevitable. Save time, money and energy: you know all the benefits of process automation for your work. But how can you convince your boss this step is also beneficial for his business? Here are 3 reasons to support your approach and convince your superior!> Read More
Customer experience is going through a transformation. Whether it’s purchasing online, looking for information or contacting customer service, customers want better service. They also expect the option of a digital experience and if they don’t receive it, they will simply go elsewhere. Discover how you could provide a better digital customer experience !> Read More
With the huge number of business and consumer emails sent every day, promotional emails must stand out in terms of their creativity. Yet it’s a bit different for transactional communications. They have the significant advantage of already attracting the recipient’s attention. But that’s not a reason to neglect transactional emails. On the contrary, it’s a great opportunity to build a strong relationship with your customers. > Read More
At Objectif Lune we love to witness the digital transformation of our customers. One of our
favourites is this company specializing in the manufacturing tiles and ceramics. Here is how the
company has improved its purchase orders and proof of deliveries by digitizing them.> Read More
Interview with Charles Boulanger, Executive Sales Director (Canada), and Maria Morante, Vice President of Operations. On a daily basis, Charles and Maria manage opportunities and prospects from our different sales offices around the world. They explain how Objectif Lune streamlined and automated its bid process several years ago. A great example of digital transformation at Objectif Lune!> Read More
Today, two types of business coexist: those born in the digital era and those born long before, "traditional" businesses. So how can traditional businesses persevere? Here are some tips to help traditional businesses to stay competitive in this digital world.> Read More
It has been a busy new year for Creating New Ways. We would like to take advantage of the holiday season to thank our readers as well as all of our contributors! And to highlight the hottest topic of this year: the digital transformation!> Read More
In order to deliver a great customer experience organizations have to digitally transform themselves. What we don’t often talk about is how all this leads to changes within an organization. Changes can include new technology being introduced, new ways of working, or changes in how an organization is structured. Let’s think about why the structure of an organization is necessary to change in order to drive and sustain superior customer experiences.> Read More
