With the huge number of business and consumer emails sent every day, promotional emails must stand out in terms of their creativity. Yet it’s a bit different for transactional communications. They have the significant advantage of already attracting the recipient’s attention. But that’s not a reason to neglect transactional emails. On the contrary, it’s a great opportunity to build a strong relationship with your customers. > Read More
At Objectif Lune we love to witness the digital transformation of our customers. One of our
favourites is this company specializing in the manufacturing tiles and ceramics. Here is how the
company has improved its purchase orders and proof of deliveries by digitizing them.> Read More
Interview with Charles Boulanger, Executive Sales Director (Canada), and Maria Morante, Vice President of Operations. On a daily basis, Charles and Maria manage opportunities and prospects from our different sales offices around the world. They explain how Objectif Lune streamlined and automated its bid process several years ago. A great example of digital transformation at Objectif Lune!> Read More
Today, two types of business coexist: those born in the digital era and those born long before, "traditional" businesses. So how can traditional businesses persevere? Here are some tips to help traditional businesses to stay competitive in this digital world.> Read More
It has been a busy new year for Creating New Ways. We would like to take advantage of the holiday season to thank our readers as well as all of our contributors! And to highlight the hottest topic of this year: the digital transformation!> Read More
In order to deliver a great customer experience organizations have to digitally transform themselves. What we don’t often talk about is how all this leads to changes within an organization. Changes can include new technology being introduced, new ways of working, or changes in how an organization is structured. Let’s think about why the structure of an organization is necessary to change in order to drive and sustain superior customer experiences.> Read More
The AFP Consortium is an international group of professionals from across the print industry. It is designed to discuss standards and the architecture of printing technologies in order to offer enhancements that reflect current realities. Harald Weinhandl, Manager of Product Development, has represented Objectif Lune on the Consortium from the start, and he explained to us the importance of this type of collaboration for our industry.> Read More
Interview with Isabelle Descarries, Vice-President of Human Resources, and Philippe Fontan, Technical Product Manager at Objectif Lune. Isabelle and Philippe explain how they use OL Connect to safely and securely automate sensitive communications for employees. Outcome: Significant time savings and guaranteed personalization. > Read More
Like many of today's businesses, Objectif Lune was founded before the digital era. Fast forward 20 years and we're using a host of systems, including systems we used from the start. Over the years, we introduced other systems and digital processes. As a result, we work in an environment in which the software, equipment and processes are not always compatible with one another. Many of our customers were facing the same situation, and the problem became fully apparent at OL when it came time to develop the e-commerce side of our business...> Read More
16 / 11 / 2017
BY Marina
| Cet article est aussi disponible en
français
Immediate benefits of using an electronic method to invoice clients (reduction of costs and increased operational efficiencies) are pretty obvious. However, not all businesses have adopted eBilling and eInvoicing and those that have, may not be using it to its full potential. So let’s consider what eBills means for businesses long term and how it affects the customer experience. > Read More
