Understanding the response device

16 / 4 / 2013 BY

When marketers say that direct mail has many advantages over email marketing, as many of them do, they often refer to the response device. Although it rarely gets invoked outside of the marketing world, the response device is an incredibly powerful business tool and one…> Read More

Simplify your supply chain

11 / 4 / 2013 BY

Any company that deals with the supply chain knows that it can easily become a fearsome foe. These businesses typically receive a blizzard of documents on a daily basis, which can make staying organized and punctual nearly impossible. However, instead of throwing up the…> Read More

Building trust starts with …

28 / 3 / 2013 BY

  image source: 101fundraising.org These days a lot of companies try to bring back or get customers by advertising what they think their customers want to hear. Why is that a problem? Well, you have to believe in what you do for it to be…> Read More

Why claims of print marketing’s demise have been exaggerated

27 / 3 / 2013 BY

image source: http://www.hsi.com/Blog/bid/84864/ASHI-and-MEDIC-First-Aid-Instructor-Authorization-Cards When Mark Twain got wind of a newspaper story suggesting he had died, the author famously replied, “The report of my death was an exaggeration.” A similar occurrence is taking place with print-based promotions: Online marketers are trumpeting the demise of…> Read More

Wising up to transpromotional marketing

25 / 3 / 2013 BY

For years, transaction documents were a missed opportunity for the vast majority of companies. Businesses would send bills, invoices, receipts and the like to their customers and leave it at that – leaving a huge opportunity on the table. In the last few years, however,…> Read More

The first Christmas card

24 / 1 / 2013 BY

Original italien version: La stampa del primo biglietto di Natale At Christmas, thousands of people send and receive greeting cards every year. When and where were the first cards produced? The first New Year greeting card  was written by a German student for his…> Read More

Spirituality in business 101

11 / 1 / 2013 BY

I have started writing this article 10 times, each time starting over because I felt I missed out on something important. Spirituality is such a big word with as many definitions as there are people. On top of that what has it to do…> Read More

Direct Marketing: Optimizing Your Flyers

25 / 10 / 2012 BY

Original italien version: Direct Marketing: elaborare un flyer efficace e vincente Every day, Italians receive a considerable amount of advertising in the form of promotions, business letters and flyers in their mailboxes. Despite the widespread diffusion of new media, these promotional tools, although outdated,…> Read More