VDP Rules

8 / 11 / 2013 BY

There are some pretty big and exciting changes going down here at OL. And lucky for me I was hired smack dab in the middle of them. It’s really great to be part of something so new and exciting so early on in my…> Read More

PlanetPress for life: Band setup

7 / 11 / 2013 BY

I’m a technical trainer at Objectif Lune. I’ve been teaching how to use PlanetPress for over 5 years and I’m still amazed by how many things you can do with it. Delivering trainings for customers helped me understand the many challenges businesses are facing…> Read More

Welcome to Creating New Ways: your space

7 / 11 / 2013 BY

When I first started at Objectif Lune, the blog was non-existent. It was up to me and my partner in crime, Jean-Pierre, to forge the path for Creating New Ways. We had a noble goal: to showcase our employees, adorably dubbed as Lunies. We…> Read More

Printers: is automation right for you?

26 / 9 / 2013 BY

Like many sectors, the printing industry is going through a transition. Business technologies within this field are changing, as are the demands that clients make of print companies. Printers need to be ready for these currently-occurring and still-to-come trends and seamlessly adapt to them…> Read More

The changing role of direct mail marketing

4 / 9 / 2013 BY

With the temperature changing, it’s hard for us not to think of autumn and change. Gone were the days of sunlight until 9pm, t-shirts and shorts, and  everything good about summer. *Sigh* Change is all around us and technology is aiding with how fast…> Read More

2 ways to avoid the fate of the unopened email

27 / 8 / 2013 BY

Many businesses believe that communicating with their customers and clients through email is ideal because it allows them to quickly send off thousands of identical messages with a few simple clicks. Purely from the standpoint of productivity, this seems like a huge boon – without…> Read More