PlanetPress for life: Band setup

7 / 11 / 2013 BY

I’m a technical trainer at Objectif Lune. I’ve been teaching how to use PlanetPress for over 5 years and I’m still amazed by how many things you can do with it. Delivering trainings for customers helped me understand the many challenges businesses are facing…> Read More

Welcome to Creating New Ways: your space

7 / 11 / 2013 BY

When I first started at Objectif Lune, the blog was non-existent. It was up to me and my partner in crime, Jean-Pierre, to forge the path for Creating New Ways. We had a noble goal: to showcase our employees, adorably dubbed as Lunies. We…> Read More

Printers: is automation right for you?

26 / 9 / 2013 BY

Like many sectors, the printing industry is going through a transition. Business technologies within this field are changing, as are the demands that clients make of print companies. Printers need to be ready for these currently-occurring and still-to-come trends and seamlessly adapt to them…> Read More

The changing role of direct mail marketing

4 / 9 / 2013 BY

With the temperature changing, it’s hard for us not to think of autumn and change. Gone were the days of sunlight until 9pm, t-shirts and shorts, and  everything good about summer. *Sigh* Change is all around us and technology is aiding with how fast…> Read More

2 ways to avoid the fate of the unopened email

27 / 8 / 2013 BY

Many businesses believe that communicating with their customers and clients through email is ideal because it allows them to quickly send off thousands of identical messages with a few simple clicks. Purely from the standpoint of productivity, this seems like a huge boon – without…> Read More

Branding goes beyond your logo

22 / 8 / 2013 BY

Every time you send a document to a client, you have the perfect opportunity to promote your brand and call attention to your services and features. Unfortunately, too many businesses skip this step and send out bland, boring documents to their customers. But why?…> Read More

Automation: the road to innovation

20 / 8 / 2013 BY

Lots of people are scared that robots will take over.  Movies such as iRobot don’t help the matter. But when I think of robots taking over, I think of an episode of 30 Rock where Jack tries to get rid of Kenneth and the…> Read More

Why business systems should be a focus

8 / 8 / 2013 BY

Ask 10 executives to tell you the most important aspect of a business and you’ll likely get 10 different answers. Customer relations, worker satisfaction, mission statement and marketing – these are all important elements that will likely be mentioned by many business leaders, but at…> Read More

Why colleges are turning to custom mailers

6 / 8 / 2013 BY

Universities around the U.S. are learning a lesson that many other organizations have already internalized: attractive, personalized documents have a much better chance of engaging and converting targets than bland, dime-a-dozen efforts. In the arena of higher education, this lesson is perhaps even more…> Read More