Building trust starts with …

28 / 3 / 2013 BY

  image source: 101fundraising.org These days a lot of companies try to bring back or get customers by advertising what they think their customers want to hear. Why is that a problem? Well, you have to believe in what you do for it to be…> Read More

Why claims of print marketing’s demise have been exaggerated

27 / 3 / 2013 BY

image source: http://www.hsi.com/Blog/bid/84864/ASHI-and-MEDIC-First-Aid-Instructor-Authorization-Cards When Mark Twain got wind of a newspaper story suggesting he had died, the author famously replied, “The report of my death was an exaggeration.” A similar occurrence is taking place with print-based promotions: Online marketers are trumpeting the demise of…> Read More

Wising up to transpromotional marketing

25 / 3 / 2013 BY

For years, transaction documents were a missed opportunity for the vast majority of companies. Businesses would send bills, invoices, receipts and the like to their customers and leave it at that – leaving a huge opportunity on the table. In the last few years, however,…> Read More

The first Christmas card

24 / 1 / 2013 BY

Original italien version: La stampa del primo biglietto di Natale At Christmas, thousands of people send and receive greeting cards every year. When and where were the first cards produced? The first New Year greeting card  was written by a German student for his…> Read More

Spirituality in business 101

11 / 1 / 2013 BY

I have started writing this article 10 times, each time starting over because I felt I missed out on something important. Spirituality is such a big word with as many definitions as there are people. On top of that what has it to do…> Read More

Direct Marketing: Optimizing Your Flyers

25 / 10 / 2012 BY

Original italien version: Direct Marketing: elaborare un flyer efficace e vincente Every day, Italians receive a considerable amount of advertising in the form of promotions, business letters and flyers in their mailboxes. Despite the widespread diffusion of new media, these promotional tools, although outdated,…> Read More

The World of Spaceships, Thumbs, and Paper Music

23 / 8 / 2012 BY

It is said we evolved from apes, a big grizzly animal that did not have thumbs. As we evolved, we grew thumbs because we needed to press the space key on our computer and … or maybe grip objects.  This evolution amongst many others…> Read More

The Future of PDF

23 / 7 / 2012 BY

PDF was introduced about 20 years ago by Adobe as a follow up on Postscript. Since the initial introduction of the PDF standard many new features have been added such as the ability to include data entry, interactivity, animations, e-mailing and hyperlink. It is…> Read More