An easy way to save on postage costs

18 / 6 / 2013 BY

A few weeks ago, American residents and business owners were greeted by a familiar refrain: the U.S. Postal Service is considering yet another postage price hike. The news came only a few months after the organization’s last price increase in January, and had many…> Read More

Branding documents: working with legacy systems

3 / 6 / 2013 BY

Every time you send a document to a client, you have the perfect opportunity to promote your brand and call attention to your services and features. Unfortunately, too many businesses skip this step and send out bland, boring documents to their customers. But why?…> Read More

Generational business document series: Seniors

28 / 5 / 2013 BY

When marketers and executives talk about increasing market share and retention, they are typically referring to adding younger customers, as this group is most likely to help them build a strong foundation for years to come. While this is an important way of looking…> Read More

Generational business documents series: Millennials

17 / 5 / 2013 BY

Sending generic business documents to your customers is always a risky endeavor, as an overly bland, impersonal or valueless letter or invoice can easily turn a satisfied customer into an unhappy one. Because of this, shrewd companies make sure to send carefully tailored messages…> Read More

How to make your marketing resonate

10 / 5 / 2013 BY

If you’ve ever been forced to sit through an advertisement that has nothing to do with you or your lifestyle, you know exactly how the average consumer feels most of the time. No one likes to have their time wasted, and misdirected or over-generalized marketing is exactly…> Read More

The secret to better conversion and response rates

2 / 5 / 2013 BY

It’s not difficult to understand why personalized, feature-rich promotional and transactional documents are so much more effective than their boilerplate peers – they make customers feel more engaged and help increase loyalty. Few business people would argue with any of this, but regardless, many…> Read More

Beautiful documents can come from your legacy systems

30 / 4 / 2013 BY

We’ve all had the experience of receiving a piece of marketing or an invoice that had little to be desired. Poor formatting, unattractive design, out-dated graphics – these are all hallmarks of inferior business documents. It’s easy to assume that these aesthetic shortcomings won’t…> Read More