Leave the third dimension behind and focus on real printing innovation

Photo source: http://tech4teacher.wordpress.com/2011/05/05/augmented-reality-ar/

We’ve been very excited about 3D printing and are constantly tweeting about it @OBJLUNE. There is also a great deal of talk in the rest of the world.  We are finding articles talking about how it could affect companies of all sizes and industries – how it can create a new market for selling art, pave the way for boutique manufacturers and even disrupt the designer eyewear industry. These predictions may ultimately bear fruit, but in the meantime they could also be overshadowing the important role that 2D printing continues to play for many businesses.

2D isn’t flat

While some companies are scrambling to think of ways to use 3D printing – which is still in its infancy – to increase revenue and set themselves apart from their competitors, many other businesses are continuing to find new and innovative ways to use traditional printing. And they are finding that there is a lot of room for evolving and improving.

This isn’t hard to understand, as printed documents remain an essential part of doing business. Whether sending transactional documents like invoices or promotional ones like flyers, the vast majority of companies understand how attractive, colorful and personalized documents give them the best chance to succeed.

Aim for innovation

However, that doesn’t mean that these businesses should rest on their laurels – there is plenty of room for innovation in 2D printing. According to Info Entrepreneurs, using creative and compelling designs in your business documents can be a great way to attract and retain customers as well as increase your brand exposure. A recent New York Times marketing campaign utilized recent technology to combine print and digital to promote the magazine’s New York Deals program.

Hit customers’ needs

An attractive business document isn’t all about aesthetic appeal – it’s also about functionality. Many businesses are finding that including personal information and customizable sections of their documents helps them engage specific consumer sets. For example, creating a document template that has room for tailored features – such as purchase history, personal conversations and relevant images –  is a great way to build lasting relationships with customers and clients – with no need for a third dimension.

Continued improvement

3D printing may be getting all the press, but traditional printing technology may be growing at an even faster rate. For example, many companies are utilizing variable data printing to help them create the most effective documents they can. Additionally, digital printing continues to improve, allowing businesses to reduce their expenses without sacrificing an ounce of quality.

If you want to learn more about how custom printing and other innovative technologies can help your business, call Objectif Lune today!