Why colleges are turning to custom mailers

6 / 8 / 2013 BY

Universities around the U.S. are learning a lesson that many other organizations have already internalized: attractive, personalized documents have a much better chance of engaging and converting targets than bland, dime-a-dozen efforts. In the arena of higher education, this lesson is perhaps even more…> Read More

Put a positive spin on your invoices

1 / 8 / 2013 BY

Sending your customers invoices is both one of the most crucial aspects of your business and one of its most perilous. Nobody likes to receive a bill, which makes it easy for you to take a small misstep with the process and end up damaging…> Read More

When push comes to shove: 2 push marketing tips

24 / 7 / 2013 BY

Everywhere you look, people are telling you that the newly empowered consumer is the engine that drives the marketplace. Shoppers now use social media to scour the internet for reviews and search engines to find exactly what they’re looking for. With these powerful tools…> Read More

A simple way to boost customer loyalty

11 / 7 / 2013 BY

Customers are the bread and butter for most companies, so it’s no surprise that businesses are always looking for ways to reach them more effectively. In the age of online marketing, this typically involves a single word: more. More blogs, more social media posts,…> Read More

Direct mail tips from the pros

2 / 7 / 2013 BY

Companies are always looking for new ways to engage their customers – social media interactions, branded videos and so forth – but sometimes the old way is the best way. This is especially the case with direct mail marketing – even as internet marketing…> Read More

An easy way to save on postage costs

18 / 6 / 2013 BY

A few weeks ago, American residents and business owners were greeted by a familiar refrain: the U.S. Postal Service is considering yet another postage price hike. The news came only a few months after the organization’s last price increase in January, and had many…> Read More

Branding documents: working with legacy systems

3 / 6 / 2013 BY

Every time you send a document to a client, you have the perfect opportunity to promote your brand and call attention to your services and features. Unfortunately, too many businesses skip this step and send out bland, boring documents to their customers. But why?…> Read More

Generational business document series: Seniors

28 / 5 / 2013 BY

When marketers and executives talk about increasing market share and retention, they are typically referring to adding younger customers, as this group is most likely to help them build a strong foundation for years to come. While this is an important way of looking…> Read More