How to make your marketing resonate

10 / 5 / 2013 BY

If you’ve ever been forced to sit through an advertisement that has nothing to do with you or your lifestyle, you know exactly how the average consumer feels most of the time. No one likes to have their time wasted, and misdirected or over-generalized marketing is exactly…> Read More

The secret to better conversion and response rates

2 / 5 / 2013 BY

It’s not difficult to understand why personalized, feature-rich promotional and transactional documents are so much more effective than their boilerplate peers – they make customers feel more engaged and help increase loyalty. Few business people would argue with any of this, but regardless, many…> Read More

Beautiful documents can come from your legacy systems

30 / 4 / 2013 BY

We’ve all had the experience of receiving a piece of marketing or an invoice that had little to be desired. Poor formatting, unattractive design, out-dated graphics – these are all hallmarks of inferior business documents. It’s easy to assume that these aesthetic shortcomings won’t…> Read More

Cross-media: yay or nay?

23 / 4 / 2013 BY

Many marketers initially believed that the internet would replace traditional promotional channels, but in the last few years, the majority have discovered that the web is best when it supplements classic methods instead of supplanting them. Direct mail has many advantages over online advertising…> Read More

Understanding the response device

16 / 4 / 2013 BY

When marketers say that direct mail has many advantages over email marketing, as many of them do, they often refer to the response device. Although it rarely gets invoked outside of the marketing world, the response device is an incredibly powerful business tool and one…> Read More

Why claims of print marketing’s demise have been exaggerated

27 / 3 / 2013 BY

image source: http://www.hsi.com/Blog/bid/84864/ASHI-and-MEDIC-First-Aid-Instructor-Authorization-Cards When Mark Twain got wind of a newspaper story suggesting he had died, the author famously replied, “The report of my death was an exaggeration.” A similar occurrence is taking place with print-based promotions: Online marketers are trumpeting the demise of…> Read More

Wising up to transpromotional marketing

25 / 3 / 2013 BY

For years, transaction documents were a missed opportunity for the vast majority of companies. Businesses would send bills, invoices, receipts and the like to their customers and leave it at that – leaving a huge opportunity on the table. In the last few years, however,…> Read More

The Future of PDF

23 / 7 / 2012 BY

PDF was introduced about 20 years ago by Adobe as a follow up on Postscript. Since the initial introduction of the PDF standard many new features have been added such as the ability to include data entry, interactivity, animations, e-mailing and hyperlink. It is…> Read More