VDP Rules

8 / 11 / 2013 BY

There are some pretty big and exciting changes going down here at OL. And lucky for me I was hired smack dab in the middle of them. It’s really great to be part of something so new and exciting so early on in my…> Read More

The changing role of direct mail marketing

4 / 9 / 2013 BY

With the temperature changing, it’s hard for us not to think of autumn and change. Gone were the days of sunlight until 9pm, t-shirts and shorts, and  everything good about summer. *Sigh* Change is all around us and technology is aiding with how fast…> Read More

2 ways to avoid the fate of the unopened email

27 / 8 / 2013 BY

Many businesses believe that communicating with their customers and clients through email is ideal because it allows them to quickly send off thousands of identical messages with a few simple clicks. Purely from the standpoint of productivity, this seems like a huge boon – without…> Read More

Branding goes beyond your logo

22 / 8 / 2013 BY

Every time you send a document to a client, you have the perfect opportunity to promote your brand and call attention to your services and features. Unfortunately, too many businesses skip this step and send out bland, boring documents to their customers. But why?…> Read More