Welcome to Creating New Ways: your space

7 / 11 / 2013 BY

When I first started at Objectif Lune, the blog was non-existent. It was up to me and my partner in crime, Jean-Pierre, to forge the path for Creating New Ways. We had a noble goal: to showcase our employees, adorably dubbed as Lunies. We…> Read More

Automation: the road to innovation

20 / 8 / 2013 BY

Lots of people are scared that robots will take over.  Movies such as iRobot don’t help the matter. But when I think of robots taking over, I think of an episode of 30 Rock where Jack tries to get rid of Kenneth and the…> Read More

5 interesting reads about cross-media

24 / 4 / 2013 BY

After reading cross-media: yay or nay, you thought yay and wanted to learn more, here are 5 great articles to you get started. [header_line]1. 5 quick tips to build cross-media campaigns like an expert[/header_line] A 21 minute video taken at Dscoop6 conference in Orlando,…> Read More

Building trust starts with …

28 / 3 / 2013 BY

  image source: 101fundraising.org These days a lot of companies try to bring back or get customers by advertising what they think their customers want to hear. Why is that a problem? Well, you have to believe in what you do for it to be…> Read More

La stampa del primo biglietto di Natale

24 / 1 / 2013 BY

English version: The first Christmas card Ogni anno a Natale centinaia di migliaia di persone spediscono e ricevono cartoline di auguri. Ma quando e dove la prima di queste cartoline è stata prodotta? Il primo biglietto augurale per le feste di Capodanno risale al…> Read More

The first Christmas card

24 / 1 / 2013 BY

Original italien version: La stampa del primo biglietto di Natale At Christmas, thousands of people send and receive greeting cards every year. When and where were the first cards produced? The first New Year greeting card  was written by a German student for his…> Read More

Spirituality in business 101

11 / 1 / 2013 BY

I have started writing this article 10 times, each time starting over because I felt I missed out on something important. Spirituality is such a big word with as many definitions as there are people. On top of that what has it to do…> Read More

Direct Marketing: Optimizing Your Flyers

25 / 10 / 2012 BY

Original italien version: Direct Marketing: elaborare un flyer efficace e vincente Every day, Italians receive a considerable amount of advertising in the form of promotions, business letters and flyers in their mailboxes. Despite the widespread diffusion of new media, these promotional tools, although outdated,…> Read More

Direct Marketing: elaborare un flyer efficace e vincente

25 / 10 / 2012 BY

English translation available: Direct Marketing: Optimizing Your Flyers Ogni giorno arriva nelle caselle di posta degli italiani una quantità notevole di pubblicità in forma di promozioni, lettere commerciali e flyer informativi. Questi strumenti promozionali, anche se obsoleti, rimangono un mezzo di comunicazione ampiamente utilizzato in…> Read More