Author Archives for Antora-Fani Dima

Antora-Fani Dima

Antora-Fani Dima

Research geek. Trying to make sense out of data. Mediterranean food lover. Can’t live without feta.

Customer Experience & Digital Transformation lead to Organizational Transformation

14 December, 2017 8:05 am

In order to deliver a great customer experience organizations have to digitally transform themselves. What we don’t often talk about is how all this leads to changes within an organization. Changes can include new technology being introduced, new ways of working, or changes in how an organization is structured. Let’s think about why the structure of an organization is necessary to change in order to drive and sustain superior customer experiences.> Read More


Digital transformation, the real challenge for today’s businesses

7 September, 2017 9:53 am

Digital transformation is the subject on everyone’s minds these days. According to PWC, 66% of business today say they have a long term digital strategy. From an organizational point of view, digital transformation is about better serving the increasingly digital demands of customers. But incorporating digital technology into internal business processes is just part of the story. > Read More


Transformation digitale des entreprises : le vrai défi aujourd’hui

7 September, 2017 9:53 am

La transformation digitale est un sujet qui préoccupe bien des entreprises aujourd'hui. Selon PWC, 66 % des entreprises disent avoir une stratégie digitale à long terme. D’un point de vue organisationnel, la transformation digitale des entreprises vise à mieux répondre à la demande croissante de formats numériques de leur clientèle. Toutefois, l’intégration de la technologie numérique dans les processus fonctionnels internes n’est qu’une partie du scénario.> Read More


When speed matters

18 May, 2017 3:30 pm

Today, the speed of print and digital communications production can be a differentiating factor for service providers and corporate communications stakeholders. For example, when you have a large number of documents to print, you need to be fast. You’re expecting your printing facility to be reliable and efficient. But what happens if you reach full capacity and can’t deliver the expected performance? Is it necessary to invest in new equipment or is there a way to extend its capacity?> Read More


Quand la vitesse de production compte

17 May, 2017 7:06 pm

Aujourd'hui, la vitesse de production des communications imprimées et numériques représente parfois un facteur de distinction parmi les fournisseurs de services et les intervenants en communications d'entreprise. Mais que faire si vous arrivez au maximum de sa capacité et ne pouvez pas obtenir les performances attendues? Faut-il alors investir dans de nouveaux équipements? Ou existe-il un moyen d'accroître la capacité existante?> Read More


Démontrer les avantages d’un logiciel de Gestion des communications clients (CCM) : comment convaincre les cadres supérieurs

8 November, 2016 9:17 am

En tant que responsable des TI ou du Marketing, vous connaissez certainement la valeur d’un logiciel de Gestion des communications clients (CCM) quand il s’agit d’offrir une meilleure expérience à vos clients. Cela dit, vous n’êtes pas toujours en mesure d’approuver les investissements nécessaires. Vous devez persuader vos supérieurs, et pour cela, voici quelques suggestions.> Read More


Making the business case for Customer Communications Management (CCM) software: how to get buy-in from senior management

8 November, 2016 9:17 am

As a business leader in IT or Marketing, you certainly know the value of Customer Communications Management Software (CCM) in improving your customers’ experience. Although you are usually the one identifying the need for improved customer communications and related processes, you are not always in a position to approve the investment. You have to bring your senior management on board, and in doing so here are some things to keep in mind. > Read More


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