5 cross-media reads

5 interesting reads about cross-media

After reading cross-media: yay or nay, you thought yay and wanted to learn more, here are 5 great articles to you get started.

[header_line]1. 5 quick tips to build cross-media campaigns like an expert[/header_line]

A 21 minute video taken at Dscoop6 conference in Orlando, Florida with the team at Mindfire emphasizing 5 tips to get you cross-media-ing like an expert.

http://mindfireinc.com/resources/blog/5-quick-tips-to-build-cross-media-campaigns-like-an-expert/

[header_line]2. Become a cross-media master[/header_line]

What must you always remember when developing a campaign? Mohawk Paper‘s article reminds you.

http://www.mohawkmakeready.com/2012/03/14/become-a-cross-media-master/

[header_line]3. Integrate direct mail and social media for maximum impact[/header_line]

What can you link together? What about social media? Maggie Young from B&B gives us some examples we can integrate direct mail with social media.

http://themoreyouknowbandb.wordpress.com/2013/04/22/integrate-direct-mail-and-social-media-for-maximum-impact/#comment-496

[header_line]4. Mobile advertising adds value to cross-media campaigns[/header_line]

The Guardian learnt that mobile advertising worked best in cross-media campaigns, especially for big ticket items. See why you should incorporate mobile into your campagin.

http://www.guardian.co.uk/advertising/digital-media-trends-mobile-advertising-and-cross-media

[header_line]5. 10 Common Mistakes when creating a Cross Media Campaign[/header_line]

After you’re finished with your campaign and wonder if everything is in place, David Baldaro will let you know if you have made any mistakes.

http://david.baldaro.me.uk/2009/06/10-common-mistakes-when-creating-a-cross-media-campaigns/