5 tips to help companies purchase software

Companies in the midst of digital transformation are constantly looking for technological solutions to be more efficient. Whether they want to change all their systems or are just looking for new software, they all go through the same questions.

In their search, the buying experience can play a determining role. Apart from the product or the solution, there are other criteria that are just as important that businesses must consider when they are preparing to buy new software. Here are our 5 tips to guide them in this purchase.

5 tips to guide businesses when purchasing software

1.      Assess and prioritize your own needs

This step is preliminary to any purchase, but it is always good to remember. Every business deploys its own processes and system. Just because a competitor has adopted a new technology doesn’t mean a business should follow the trend. It is much more relevant for a business to determine and prioritize its own needs and see the best way to meet them.

2.      Visit reliable customer comment sites

This step is crucial and can really have an impact on the decision to buy. According to a survey conducted by Zendesk, 90% of the buyers read the opinions online before considering a company. 86% affirm that negative comments had an impact on their decision to buy. That’s why software solution providers should pay special attention to the post-sale customer experience as well, by inviting satisfied customers to share their opinions, for example.

3.      Inquire about the service and support available

When a business acquires new software, it probably is making a long-term commitment. Its decision will be influenced by a relationship of trust with its vendor. For its assessment, it must obtain information on the support offered with the purchase of the software and the support available. It must ensure that in case of bugs, it can count on its vendor to help it solve its problem. Taking a look at the existing community can also be a good indicator.

4.      Ask for a free demo or download the trial version

Advice that may seem obvious, but that very few future buyers apply. However, this is an efficient way to verify compatibility with your own systems and needs and obtain an overview of support and the future relationship with the vendor.

5.      Obtain information on the costs after purchase

Before making a decision based on the purchase price, it is important to have a long-term vision of the service received. Are maintenance, assistance, support and update services already included in the purchase price? Do they involve an additional charge and in what proportion? Will your team need training? Determining a budget in advance may be a good strategy, but you must remain open to reassessment of this budget, accounting for the additional services that could be necessary. However, all-inclusive packages are not always the best option for all businesses. Some prefer to stagger expenses. Once again, the choice must be based on the firm’s own reality.

Considering all these factors is certainly decisive in choosing software. Some factors, like service or price, are more obvious than the costs after purchase or the long-term relationship. It must be noted that customer service has a direct impact on software sales and a bad experience with customer service can be very harmful: according to the Zendesk survey, among the persons questioned who had a bad experienced, 58% stopped being a customer of this company.

But above all, each business must deal with its own reality, its legacy systems, its processes and its needs. Discussing with an advisor can help you determine the best option for you. Feel free to contact one of our advisors to help you see more clearly!

White Paper Digital Transformation by Objectif Lune