Categories for Community Highlights

Take the opportunity to connect with your customers!

28 / 6 / 2016 BY

Are you dreaming of establishing a unique relationship with your customers? Based on the 2015 Email Marketing Metrics Benchmark Study by Silverpop, transactional messages are eight times more likely to be opened than other types of communication. So don't miss this very special occasion to communicate with them. Here are 5 ways of better connecting with your customers thanks to transactional communications. > Read More

Why is it so difficult to switch to digital?

16 / 6 / 2016 BY

According to IDC, a market research firm, by the end of 2017, two-thirds of the 2000 largest companies (ranked by Forbes magazine) will have digital transformation at the centre of their corporate strategy. However, switching to digital is no easy task, and here are the three main reasons. > Read More

Embracing the digital world

13 / 6 / 2016 BY

Embracing the digital world is a "must" for companies. However, it comes with some challenges. In this blog post, learn how your company can put all the chances on its side to make this transition successfully. > Read More

A great customer experience generates business value

19 / 5 / 2016 BY

Customer experience, Customer Communications Management (CCM), enterprise systems, silos, digital transformation and so on. These are just some of the terms flying around the business world today. We have put our research into a broad context market analysis. In a series of blog posts, we go into some key findings. The full report can be found at the end.> Read More