Market Watch

A great customer experience generates business value

19 / 5 / 2016 BY

Customer experience, Customer Communications Management (CCM), enterprise systems, silos, digital transformation and so on. These are just some of the terms flying around the business world today. We have put our research into a broad context market analysis. In a series of blog posts, we go into some key findings. The full report can be found at the end.> Read More

5 reasons to automate your transactional processes and how to get started

20 / 4 / 2016 BY

Automation is critical if you want to continue to grow and meet not only your clients’ needs but those of your employees. These days, people are used to convenience, speed and information at their fingertips. To stay competitive, you need to know how to adapt to these new demands. Read how automation can really make a difference for your organization.> Read More

Story of a Lunie: Web technology, interconnectivity and time savings

15 / 3 / 2016 BY

Mathieu de Lorimier is a solution developer on Objectif Lune’s Professional Services team. He develops and implements our solutions based on client needs, both in Canada and the US. When he arrived at Objectif Lune six months ago, after having worked in the web application world, he took a fresh look at what OL Connect can do, and he feels the possibilities are endless!> Read More

4 ways to improve your customer communications

2 / 3 / 2016 BY

You’re probably bombarded with articles showing the need to improve your customer communications. We’ve talked about it ourselves several times on our blog. We’ve already shown to what extent the customer is king and that the digital economy has changed client expectations. Now that you’re well aware of the impact the customer experience can have on your business, here are four key priorities when it comes to customer communications. > Read More

Providing a more relevant customer experience

18 / 2 / 2016 BY

Do you dream of flexibility when communicating with your customers? Are your organization’s systems too inflexible, keeping you from using all the data you need to provide superior service to your customers? Consumers have high expectations and demand personalized, relevant communications. > Read More